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百度 1990年，李宁创立了同名体育用品公司，随后开始赞助中国体育代表团，和一系列的大型体育赛事如CBA等；2004年，李宁登陆香港证券交易所；2008年，李宁作为北京奥运会火炬点燃者使得该品牌成为了一个家喻户晓的民族品牌；2009年，李宁在国内的销量超过了阿迪达斯；2010年，李宁重新设计了logo并将口号从一切皆有可能改为了让改变发生，随后取得了很好的反响，全年的销售额达到了98亿元；2011年，李宁亏损，并开始做品牌转型，将消费群体转向了千禧一代；2012年，李宁继续亏损，共计关闭1821家店铺；2015年，李宁本人重新出任品牌首席执行官，并用回原来的一切皆有可能的口号；2016年，李宁开始加大直营店的分布，并开始重视跑步领域，在北京和上海等地开设了iRun俱乐部；2017年，李宁称已经基本完成了品牌大方向的转变，在这一年里，李宁甚至找来了中国有嘻哈的GAI爷推出合作鞋款，2017年上半年的收入同比猛涨%至亿元，净利润大涨67%至亿；2018年，李宁剑指重回辉煌时期的100亿元年收入目标。

Autumn is not only a harvest season, but also a season for traveling. As temperatures drop and leaves turn yellow, tourism heats up all over China. Here, China.org.cn chooses the eight most beautiful destinations around the country for autumn sightseeing.

   Dongzhaigang Nature Reserve, Hainan (海南东寨港红树林自然保护区)

 

Dongzhaigang Nature Reserve in Hainan [Chinese National Geography]

Dongzhaigang Nature Reserve, located in the northeast part of Hainan Province, is the first and biggest mangrove nature reserve in China. The mangrove tree, also known as "forest above the sea", is a kind of tropical tree, growing in swampy ground along sea coasts and river banks. In 1980, China's first nature reserve was established there by the local government, with a total area of 4,000 hectares. There are 81 kinds of mangrove trees in the world, and 32 kinds of them can be found in Dongzhaigang. Besides containing mangrove forests, the area is also home to many rare birds, attracting lots of biologists and travelers visit there to discover the reserve's unique flora and fauna.

Travel tips:

Best Time to visit: September to April

Admission: 10 yuan

Getting there: Travel bus or taxi from downtown Haikou to Dongzhaigang.

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